"There are only two options. Make progress or make excuses."
As we embark on our second month of our COVID-19 restrictions, this quote—from someone out there in the ether who didn’t want attribution—rings so true. This global crisis we’re facing has the potential to break some businesses, but it just might be an opportunity for others.
We’re going with the second option.
It's our belief that businesses need nimble public relations/communications partners who are agile and savvy enough to drive results in any environment.
With that in mind, please allow us to re-introduce ourselves. We're Here and Now Public Relations (formerly Migdal/Underwood Consulting).
Rebranding a successful, 20+-year business during a pandemic is probably not going to resonate with all the business gurus and myriad consultants. But we are on it.
After all, we’re being told to batten down the hatches, hoard that toilet paper, bathe in hand sanitizer, and if you’re headed to the supermarket, you’re running a risk. We’re all being safe rather than sorry and yes, we follow all the rules and regulations in place, but we’re not about to stand still and wait for things to happen.
Or move is designed to shake things up and look closely at how we do things. Are we going to still work in client offices? Sure, if they’re open, we’ll be there. Are we going to travel to meetings? Absolutely. We love face-to-face communications (even if masks make it tricky to read facial expressions) and we'll learn that shoulder-handshake thing at some point. Heck, we're still hoping to design and produce media events that drive coverage and clicks in some way, shape or form..
But we are studying how we spend our time, where we spend our time, and the best ways to engage and enlighten desired audiences, influencers and the media. For example, with seemingly everyone working remotely, press events, even in a posh setting, better be real compelling, with a clear ROI for clients and invitees. Or will everything simply transform into virtual experience? We hope not, but we'll navigate anything that comes our way. We've done it for the 20+ years, so we clearly have our sea legs in this regard.
In short, we're still open for business. We're thrilled that most of our clients are, too.
We look forward to talking with you soon remotely and one of these days, over a cup of coffee in a socially-distanced cafe. After all, this is new, new normal.