It had to happen eventually.
Our streak of attending CES ended this year. After 20+ consecutive years of either representing or supporting clients at the show, we made the strategic decision to pass in 2024. Unlike others, we never considered attending CES to be a badge of honor. “I’ve been going to CES since 1992…I’m battle-tested,” one journalist/friend told us. We never viewed going to the show as a battlefield exercise, although trying to get an Uber or a seat for breakfast at Bouchon or dinner at Craft Steak was always challenging. It was part of jobs as PR professionals and consultants. If our company or a client needed us at CES, there was never any debate. We went, we exceeded our goals, and left. But this year was different. Here’s why:
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AUTHORSJust a couple former journalists sharing news and views on clients, our culture, the media, and other things we're talking and thinking about. Archives
January 2024
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