It had to happen eventually.
Our streak of attending CES ended this year. After 20+ consecutive years of either representing or supporting clients at the show, we made the strategic decision to pass in 2024.
Unlike others, we never considered attending CES to be a badge of honor. “I’ve been going to CES since 1992…I’m battle-tested,” one journalist/friend told us. We never viewed going to the show as a battlefield exercise, although trying to get an Uber or a seat for breakfast at Bouchon or dinner at Craft Steak was always challenging.
It was part of jobs as PR professionals and consultants. If our company or a client needed us at CES, there was never any debate.
We went, we exceeded our goals, and left.
But this year was different. Here’s why: